Google is set to introduce a subscription music feature to compete against fast-growing new streaming services like Spotify, according to several people briefed on its plans.
Google is planning to introduce the new service on Wednesday at Google I/O, the company’s annual conference for software developers. The subscription feature will be connected to Play, Google’s online media hub, complementing its download store and “locker” feature, which lets people store their digital entertainment collections in the cloud, according to these people, who spoke on condition of anonymity before Google’s official announcement.
News of the announcement first appeared on The Verge. A Google spokeswoman declined to comment.